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Where does Telemarketing fit in with your organisation?

Updated: 4 days ago

Firstly, let me thank you for taking the to read my latest article on discussing where telemarketing fits into your organisation, and the importance of doing it right!

I think I should start by explaining why I wanted to write this blog.

Before I set up Excel TM Group, I worked in multiple telesales, lead generation and business development roles. I worked in some brilliant sales teams and worked for fantastic sales managers. However, one of my biggest bugbears and phrases that really got on my nerves was, “you have the gift of the gab”.

I know that when people say this, they mean well and they see your potential in what you're doing, but I’m sure that any true sales professional will agree we would much prefer to hear, “you’re really good at listening”.

Whilst there are some great ways to generate new business such as:

· Social Media

· Email Marketing

· Trade Shows & Expos

And many more...

However, I am old fashioned in the sense that I would prefer to pick up the phone and have a conversation. Only makes sense... seeing that I own a Telemarketing company.

Telemarketing is often referred to as the grunt work of sales, but when we break down the different ways to break that stigma, we can actually see the importance of it.

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