The Brief
For this campaign, Excel TM Group were asked to target architectural practices across the UK and schedule either face-2-face or online CPD presentations.
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Rather than scheduling meetings for the sake of a result, Excel TM Group focus on a quality approach. We achieved this by agreeing on a set of objections and, more importantly, open questions which give us valuable information.
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These questions are important and are there to provide our clients with as much information as possible, such as:
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Who do you normally use for screed flooring?
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What projects do you get involved with?
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What sectors do you work in?
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How often do you use Screed on projects?
Results and ROI
Excel TM Group NEVER guarantee a number on results, you would never guarantee someone that their lottery numbers would win, would you?
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Instead, we estimate results and on this occasion we estimated 1 – 1.5 results per day of telemarketing, but to ensure we will only book a CPD with a practice who specify screed.
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Since starting with Excel TM Group in August 2020, Cemfloor have presented their CPD to over 600 architects and been specified on numerous projects which have provided them with ROI.