When you have a new product, the first thing you want to do is make sure you are showcasing to the target audience that would need and benefit from this product.
Different organisations within construction do this in a magnitude of ways. Two popular choices are to produce new marketing materials in the form of flyers and booklets, and to attend Construction Expo’s with great stands that talk about the new product.
Both ways are brilliant, and Excel TM Group would wholeheartedly recommend utilising both services. Another fantastic factor for a product launch is a telemarketing and lead generation service speaking directly with your target audience.
When Excel TM Group work a Product Launch campaign, we make sure the objectives are clear - what is going to provide you with a return on investment. Your product launch deserves to be at the forefront of your target’s mind, so let us make sure it is.